Tag Archives: HERE

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The Future is HERE - Yorkshire Fleet

In 2015 a consortium was formed between major manufacturers Audi, BMW and Daimler. It was formed to acquire “HERE” a location & mapping service from ’90’s mobile phone giant Nokia. The deal was reportedly worth an eye watering $3.1 billion. Speculation was rife as to why the consortium was formed for this takeover. Talk amongst most centered around the short term benefits to […]